Susan Skelton is a bankruptcy protection and probate attorney in Everett, Washington who specializes and understands the legal and financial needs of Snohomish County. Susan fights hard for all kinds of people in disadvantaged situations, disability proceedings, debt and collections to probate and estate planning.
Skelton Law Firm needed to find a marketing company that would build a proper website, and maintain it with strong leads, consistent social media with an increased online presence and persistent exposure.
It’s a difficult task for attorneys to have to pre-screen clients, make appointments, go over preliminary tasks, administration, and then build their own websites and do their own advertising. They need to be concentrating on the actual work a lawyer does. They need to focus on their client’s needs and get new clients at the same time. Skelton Law Firm had to grow its business while maintaining it.
For an attorney as strong and enduring as Skelton Law Firm is, they needed a good, strong marketing team. Susan’s husband, Steve Skelton felt it was rare to find a person or group that had the marketing knowledge, plus a required education in the field of bankruptcy protection and probate law that Stoddard Agency already had. That is why they hired Stoddard Agency.
Skelton knew that Stoddard Agency had experience and competency at marketing for bankruptcy attorneys and was previously successful at attracting clients and building an extensive and expansive customer base for attorneys.
Digital Branding was used for Skelton Law Firm with a brand new design for their website that is functional and easy to navigate. There is an instant messenger that answers questions immediately for the customer, plus a FREE consultation form on the front page that generates leads. “The phone has been ringing off the hook!” – Steven Skelton, Skelton Law Firm.
Skelton Law Firm now has better online exposure that directs people to the website and business. Search engine optimization and visibility increased significantly with Stoddard Agency due to advertising and driving local customers in the area. Using keyword targeting attracted clients to find Skelton Law Firm easily and faster. Stoddard Agency also uses LocalAds for improved ROI which increased traffic to Skelton’s website.
Paid Advertising for bankruptcy attorneys in Everett and Snohomish County brought more revenue from search engines and were directed specifically to Skelton Law Firm’s targeted audience, plus an increase in display and targeted advertising generated clients. It’s always a win when the clients make extra money.
A concern for attorneys such as Skelton Law Firm is being aware that clients often feel lost when searching for a quality bankruptcy attorney. Most people are unable to be led to an attorney with a fair price, one who is locally convenient and offers reliable services. Reaching those clients was a challenge before hiring Stoddard Agency.
Solid reviews straight from Skelton’s previous clients are available to give potential clients confidence and trust that clients like them benefited from Skelton’s services. It’s one thing to search for a business online, but a consumer always looks at reviews and most decisions to hire a corporation are based on those reviews. Stoddard agency makes sure those reviews can be seen in all areas of online exposure.
Skelton Law Firm is highlighted by a constant building of awareness to potential clients boosting views and visibility. Current video content and posts specific to bankruptcy and probate are posted weekly on the highest-rated media sources such as Facebook, YouTube, Instagram, and Twitter.
As many small businesses were affected by the COVID-19 outbreak and global shut-down, Skelton Law Firm was challenged to stay above ground. Offices were closed, clients were at and hopes were bleak. The World may shut down but Skelton Law Firm knew clients still needed law services.
Susan Skelton was not afraid to venture out and help her clients as long as she followed WHO protocol, but she still needed to get the word out that she could help those stuck inside their homes. She made a heroic journey with gloves, masks, and anti-bacterial solution and traveled with papers to client’s doors so they continued to receive services. Susan still required to get the word out that she was still working.
Stoddard agency was able to help Skelton Law Firm survive and thrive throughout the government shut-down. The word was quickly out that Skelton Law Firm stayed in business and work would continue by pivoting towards a solution that worked for the clients.
Blogs and videos were added that increased customer awareness, making offers and spreading goodwill including interesting content on the Stoddard Agency website, Facebook, YouTube and other reliable means of customer communication. A series specifically titled Good News For Business during the Covid-19 pandemic featured Skelton Law Firm open and available for existing clients and accepting new calls. The agency let the clients know that Susan Skelton was working and available for them.