Real Multi-Channel Marketing Includes Direct Mail and Print Advertising
If you are already using our InMarket Targeting program, you can identify the needles in the haystack using print and direct mail.
Less competition in mailboxes means opportunity for savvy law firm marketers. Direct mail is “21% easier to understand and 20% more motivating than digital advertisements (email and display), and it held participant attention for 118% longer and stimulated 29% higher brand recall." (Source: Canada Post)
Although the volume of direct mail is down, according to the Direct Marketing Association, response rates are up! This means an opportunity for savvy attorney marketers.
Want Help Applying Direct Response Marketing Principles to Traditional Direct Mail and Print Advertising For Your Law Firm?
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