Stoddard Digital Marketing Agency


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Search Engine Optimization

Search Engine Optimization

We specialize in SEO using the power of great content.

The work required is similar to general SEO, with the exception that care must be taken to not only target the right keywords, perform all the typical onsite SEO, offsite SEO, technical SEO, but also to have quality article writing and blog writing at the level of sophistication that matches a prospective lead.

Local and small business leads are particularly challenging for a variety of reasons, one of which is that they may or may not be well-versed in the myriad of options available to them and spend a great deal of time researching keywords that aren’t relevant as they gain information early in the awareness stage.

To get your ideal leads, we must master not only your general website authority, but then dive deeper into long-tail keywords that are localized and specifically around the subjects most attractive to your ideal target market clients.

3 Tips to Help Local Businesses Increase Their SEO Ranking

This video explains the difference between long-tail keywords and short-tail or standard keywords, as well as the overall concept of how to make SEO work for local businesses.

Let’s take personal injury SEO as an example.

Here are the most highly profitable personal injury attorney search terms and keywords that we dominate for you in your specific location:

  • personal injury
  • personal injury attorney
  • accident attorney
  • accident lawyer
  • car crash lawyer
  • car accident attorney
  • motorcycle lawyer
  • motorcycle attorney
  • truck accident lawyer
  • truck accident attorney
Personal Injury Attorney SEO

Example: Law Firm and Attorney SEO

Here are some recent data around how well we have done with law firms in general, beginning with the accident and personal injury attorney web site SEO. You will see that are able to produce some of the best results in the market.

Niche Total Keywords Achieved First Page Percentage First Page
Accident & Personal Injury Attorneys 207 169 81.64%
Bankruptcy Attorneys 4 4 100.00%
Criminal Attorneys 52 51 98.08%
Family & Divorce Attorneys 55 52 94.55%
General Attorneys 91 81 89.01%