Get the marketing leadership, strategy, and scalability you need with a Fractional CMO
Through streamlined marketing systems, I help successful home services and other small businesses scale and expand into multiple new territories and markets.
Grow faster with a Fractional Chief Marketing Officer (CMO) specializing in Home Services Trades & Contractor businesses. I have also helped entrepreneurs in diverse niches and verticals, including Dentists, Law Firms, and E-Commerce companies.
Let us create, manage and deploy a marketing strategy for customers and employee recruiting to help you reach your goals faster. Stoddard Agency is a full-service marketing strategy consulting firm and digital agency.
Fractional CMO Benefits
Maximum results in minimum time
Marketing leader for your team
Achieve your outcome goals with confidence
Stop wasting team time, and ad spend on campaigns that aren’t converting
Focus your team
Hold your marketing agencies accountable
What is a Fractional CMO?
A fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A great fractional CMO will find out what your goals are and what has worked so far and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.
That’s what I do for Home Services Contractors looking to scale. I’d love to hear what your goals are—and help you reach them with marketing that gets results.
Crawl Space Remediation, Insulation Contractor and Pest Control
- Jesse was CMO of the number one Crawl Space and Attic Remediation company of the Pacific Northwest in 2017 and helped the Company go from 13.8 Million to 17.8 Million in one year.
- Managed vendor relationships and budget allocations.
- Developed comprehensive business and marketing plan, built the marketing team, implemented strategies, and helped hire and coordinate with the sales team.
- Helped expand into new cities and territories, coordinated with legal counsel to protect trademarks, and worked with a franchise consultant to present the opportunity for national expansion as a valid option for ownership.
Let’s work together
Half-Day Consult
With anywhere from one to a couple of weeks of prep via email and a 4-hour session together, I’ll put together the customer journey and essential next steps for your marketing department.
Fractional Chief Marketing Officer (Engaged Package)
You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the strategy I lay out.
Ongoing Advisor
With check-ins every other week, your team will stay on track, and campaigns will continually improve.
Why I care about making your marketing world-class
I know it can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well or takes up too much of your time. I’ve had experience. I love solving marketing problems and guiding teams to win with their strengths.
Schedule a quick 15-minute call to see if a Fractional CMO could be a good fit!
Personal Injury Law Firm
- Helped expand the firm during the difficult transition from $4M to $5M in revenue, using a strategic marketing plan
- Worked with the in-house team to direct marketing efforts and delegation
- Managed vendor relationships, especially SEO and digital marketing agencies
- Ghost-wrote a book for lead generation, as well as to help promote the brand with credibility, authority, and celebrity appeal for the owners
Let’s Get Started
Chat
Schedule a 15-minute call to see if a Fractional CMO is a good fit.
Strategy
Then, we’ll get on a longer call to deep dive into your needs. Then, I’ll share the steps I recommend with a proposal.
Marketing Transformation
In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
E-Commerce
- Engaged owner and ad agencies to organize and integrate efforts
- Helped rewrite control sales letter and beat existing sales copy
- Did comprehensive site analysis and split testing to determine the best performing sale page to increase conversions
- Redesigned website and increased sales
- Analyzed and improved checkout process and cart recovery to further increase conversion
- Worked with Conversion Rate Optimization vendor closely to maximize results
- Helped establish the systems for an in-house team to take over
Attention Home Services
Contractor Business Owners
How To Find And Recruit The RIGHT Kind Of Marketing Help For Your Growth Business
- Finally get the right people on your team to help manage marketing and advertising, without spending a fortune
- How to navigate the different needs of your business as you migrate further away from “solopreneur,” past managerial, and into the growth phase of your business
- The 10 MOST POWERFUL ways to increase revenue using a high-octane marketing team
What Does a Fractional CMO Do?
- Create your marketing strategy
- Correct your messaging and positioning
- Create systems for your team to follow
- Map out your customer journey
- Hire marketing employees and consultants to execute
- Manage KPIs so your marketing makes you money
- Write powerful, compelling ad copy
- Audits your marketing agencies, vendors, and media people to be sure you are getting what you are paying for!
- Fixes broken marketing machines!
How to Know if You Need a Fractional CMO
- You are running your marketing team instead of being the CEO
- You’re not sure what campaigns to have your marketing team try next
- You don’t have your customer journey mapped out, or clear KPIs for your campaigns
- You have no idea if your PPC and SEO agencies are doing what they ought to do and whether you are getting your money’s worth.
Get The Marketing Expertise You Need to Grow Your Business
Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.
The Stoddard Agency is a full-service marketing strategy consulting firm and digital marketing agency. Hire Jesse Stoddard as the Fractional CMO of Your Growth Business Today.