Strategy First™
The marketing blueprint—and the fractional CMO team—built to grow Home-Services Contractors, Franchises, and Multi-Location Brands. For Aftermarket Automotive, go here.
Why “Strategy First” Matters
Most contractors don’t fail from lack of effort—they fail from disconnected tactics. A Strategy First plan:
- Clarifies your brand message so every ad, truck wrap, or follow-up call says the same thing.
- Identifies exactly who your best customers are (and who isn’t worth chasing).
- Aligns all channels—SEO, paid media, door hangers, even call-center scripts—under one playbook.
- Gives you a living, 90-day-renewable roadmap that keeps pace with seasonality and growth.
The Pain We Eliminate
Home-services owners tell us they are…
- Guessing which campaigns actually work
- Churning through junior marketers or “ghosting” agencies
- Competing on price because the phone isn’t ringing enough
- Losing time trying to keep up with Google, LSA, GMB, Yelp—and tomorrow’s platform
Our Solution
Strategy First + Fractional CMO Agency
You get senior-level strategy and the cross-functional team to execute—without hiring a $200 K+ CMO, videographer, PPC manager, web dev, designer, and analyst in-house.
What You Receive in 30–45 Days
The 7 Core Ingredients
- Total Marketing, Brand & Online Presence Audit
- Customer Interviews & Competitive Analysis
- Ideal Client Personas & Core Message
- Strategy Overview & Customer-Journey Map
- Editorial Plan + Hub-Page SEO
- Priority Growth Plan (EOS-style rocks)
- 90-Day Execution Calendar
Delivered Through Our 10-Step “Recipe”
- Comprehensive Discovery
- Audit
- Interviews
- Personas & Message
- Mid-Point Check-In
- Journey Map
- Editorial Plan
- Growth Plan
- Calendar
- Delivery & Launch
Result: a bespoke, owner-ready playbook plus the option to keep our team on retainer to run it.
What Makes Us Unique?
- Strategy First Fractional CMO Agency
- The Marketing Easy Button: Your Marketing Machine & Department In A Box®
- Guaranteed Superior Customer Service
Investment & Guarantees
| Engagement | Fee |
|---|---|
| Strategy First Plan (30–45 days) | $7,500 |
| Long-Term Retainer (optional, once plan is approved) |
$4,000 – $10,500 / month* |
*Range depends on the tactics you approve—no cookie-cutter bundles.
100 % Satisfaction Guarantee: If you’re unhappy at any point during Strategy First, we refund every dollar—no questions asked.
Performance Bonus (optional): Many clients add a small commission on revenue growth to motivate the team
Is Strategy First Right for You?
- Established home-services contractor ready to break past the next plateau (You are likely already doing $1M to $20M in annual revenue)
- Emerging or mature franchise / multi-location brand needing one coherent plan across territories
- Willing to invest in strategy before tactics and hold the team accountable to numbers
(If you’re an Aftermarket Automotive Restyler, please visit AutoStyleMarketing.com—the same process, tailored to your industry.)
Frequently Asked Questions
How long does the plan really take?
30 days is our goal; 45 if customer interviews or document access run long
Do I have to sign a retainer?
Not until you approve the plan and budget. You may self-implement, use another vendor, or engage us for full execution.
What is Strategy First Lite?
A trimmed version ($3,997) for start-ups under $1 M. Ask if you qualify.
Why the performance bonus request?
Let’s be real; incentivized performance pay is always best in the long run. It turns our team into commissioned growth partners instead of passive fee collectors.
Next Steps
- Schedule a 15-minute Discovery meeting to ensure proper fit, followed by an optional 30-60 minute Strategy Call to confirm fit and answer questions.
- Sign the simple Agreement & pay $7,500 to lock your start date.
- Complete a brief Intake Form and join the Kick-Off Call.
- Your custom marketing roadmap—and the team to run it—can be live in six weeks.
Let’s build the machine that powers your growth.
*All pricing in USD. Retainer range reflects typical budgets for contractors doing $1 M–$50 M in annual revenue.