Multi-location brands face a unique juggling act: safeguarding one national identity while winning hyper-local customers in dozens or hundreds of distinct markets. Done well, the pay-off is outsized growth and market share; done poorly, it results in inconsistent messaging, wasted ad spend, and reputation headaches. Below, you’ll see how Stoddard Agency’s Strategy First Fractional CMO Agency model gives multi-unit operators the strategic clarity, systems, and hands-on execution they need to scale smoothly.
The Multi-Location Challenge
Brand consistency vs. local relevance
Running separate campaigns for every city can fracture your message and budget, yet customers expect location-specific information and offers.
Local SEO & reputation at scale
Each storefront needs its own Google Business Profile, reviews, and landing page to rank locally, multiplied by 10, 50, or 500 locations. Negative reviews in one market can impact the whole brand.
Co-op & network advertising
Franchise and multi-unit co-op programs often struggle to fund campaigns equitably and stay creative and on-brand.
Data & attribution
Linking national media to local sales is difficult, especially when customers can buy through multiple retailers or store locations.
Our Strategy-First Solution
1 | Strategy First™ Marketing Plan
Before spending any media dollar, we audit every location’s online presence, interview key stakeholders, and map a 12-month growth plan—balancing corporate brand goals with market-level KPIs.
2 | Fractional CMO Leadership
Your dedicated CMO sets quarterly rocks, manages co-op budgets, and quarterbacks internal staff and vendors—without the $300 K+ salary burden.
3 | “Marketing Machine-in-a-Box” Execution
Our in-house specialists launch and manage:
- Local-SEO landing pages built to best-practice specifications
- Review & reputation programs that scale across locations
- Paid search & social campaigns with geo-targeted ad sets
- Modern co-op advertising workflows that preserve brand standards yet allow local customization
What Multi-Location Brands Gain
| Outcome | Why It Matters |
|---|---|
| Consistent branding | Central templates keep the creative aligned while local offers stay relevant |
| Location-level visibility | Individual GBP, landing-page, and review dashboards reveal which stores are winning (or lagging) |
| Unified reporting | Central templates keep the creative aligned while local offers stay relevant |
| Efficient spend | Co-op and pooled budgets lower CPM/CPC while amplifying reach |
| Scalable processes | Playbooks let new locations launch marketing in weeks—not months |
Why Stoddard Agency?
- Strategy-First Fractional CMO – the leadership gap most multi-unit brands wrestle with.
- Easy-Button Execution – under one roof, web, ads, reviews, email, SMS, direct mail, and analytics.
- Unbeatable Customer Service Guarantee – no ghosting; if we don’t lift leads & conversions in six months, we work for free until we do.*
(See full guarantee details on our About Us page.)
Next Steps
- Book a 15-minute Clarity Call to discuss your locations, goals, and timeline.
- Start a Strategy First™ Plan—delivered in 30–45 days, yours to keep.
- Scale with Fractional CMO System + Agency engagement and watch each location hit its numbers.
Ready to align national vision with local performance?