Jesse Stoddard

Marketing Strategies Blog

War in Business
Fractional CMO for Home Services Contractors

The Art of War in Business Building

March is named for the Roman God of War, Mars. War has been used throughout history to achieve victory over one’s economic “Enemies.” This article

Why Your Company Should Hire a Fractional CMO
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Why Your Company Should Hire a Fractional CMO

A fractional Chief Marketing Officer (CMO) is a professional who provides marketing leadership and expertise part-time or project-based. Fractional CMOs are a smart choice for companies that need marketing support but lack the resources or knowledge. You might be thinking, “I already have a digital agency. What could be better than that?” Well, I’m going […]

Groundhog Day Into Valentine’s Day
Fractional CMO for Home Services Contractors

Turning Groundhog Day Into Valentine’s Day

Groundhog day is a holiday celebrated on February 2. The holiday probably originated from the German celebration of Candlemas, an ancient Christian celebration of the purification of Mary and the presentation of Jesus at the Temple. Today, it is associated with the tradition of seeing if a groundhog will emerge from its burrow to indicate […]

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