McCarthy Electric - From Obscurity to Market Domination in 9 Months
How McCarthy Electric Doubled Their Call Volume, Took Over the Map Pack, and Achieved 5.4X ROI in Just Two Months
Client Overview: McCarthy Electric and Technologies
McCarthy Electric is a trusted, full-service electrical contractor serving residential and commercial clients in Snohomish and King County, WA. Known for its 24/7 availability, high-quality workmanship, and a strong local reputation, McCarthy built a name offline — but needed help translating that into digital growth in a competitive trades market.
The Challenge
Despite decades of combined experience and stellar service, McCarthy Electric faced several digital marketing roadblocks in early 2023:
Averaging just 40–50 organic visitors per day
Virtually no presence in Google’s local 3-pack
Rising Google Ads costs, often exceeding $150 per lead
Inconsistent lead quality and lack of reliable ROI tracking
Their strong reputation wasn’t translating into online traffic, qualified leads, or visibility where it mattered most — local search.
The Strategy
We deployed a dual-engine growth strategy, focused on both hyper-local SEO and high-efficiency paid media — all tracked and managed through the EOS system for traction and measurability.
🔍 SEO (Search Engine Optimization)
Created location-optimized service pages for Lynnwood & Lake Stevens
Claimed and optimized Google Business Profiles for both locations
Generated over 100 new 5-star reviews via automation and outreach
Improved Map Pack ranking factors: citations, Q&A, geo-tagged photos
Technical SEO cleanup and keyword-focused content development
The Results
Traffic grew from 50 to 280–300 visitors/day — a 6X increase.
The organic strategy delivered long-term, compounding results. By optimizing local SEO, McCarthy Electric rose to dominate both the Lynnwood and Lake Stevens markets, securing top positions in the Google Map Pack and driving a 6X increase in daily organic traffic.
Ranked in the Top 3 Google Map Pack for both Lynnwood & Lake Stevens.
Dominated keywords like:
“Electrician Lynnwood”
“Electrician Lake Stevens”
“24-hour electrician near me”
💰 PPC (Pay Per click) Ads
Targeted high-intent keywords with Smart Bidding
Ran Local Service Ads (LSA) alongside Google Search Ads
Deployed Facebook retargeting for non-converters
Optimized landing pages for conversion
Implemented call tracking and lead source attribution
The Results
Our Google Ads approach focused on efficiency and scale. We dramatically lowered the cost per lead from over $150 to just $14.66 while generating more than 2,500 conversions.
Targeted high-intent keywords with Smart Bidding
Ran Local Service Ads (LSA) alongside Google Search Ads
Deployed Facebook retargeting for non-converters
Optimized landing pages for conversion
Implemented call tracking and lead source attribution
The Phone is Ringing More Now
Between Q1 and Q3 of 2025, McCarthy Electric experienced a dramatic surge in inbound call volume, nearly doubling their total calls and almost doubling the number of first-time callers. This not only indicates higher traffic and visibility, but also proves that the leads generated were qualified and ready to convert.
Q1 2025:
94 total calls
57 first-time calls
Avg call duration: 2m 12s
Q3 2025:
189 total calls (+101%)
110 first-time calls (+93%)
Avg first-time call duration: 2m 50s (+29%)
95%+ answer rate maintained
The Summary
This campaign is a textbook win:
McCarthy Electric moved from invisible to dominant in two cities
We proved ROI at every stage: traffic, leads, calls, and revenue
Call handling and conversion systems were solid enough to capitalize on the surge in volume
They love us…
