Scaling a Home Services Business Into a Multi-State Powerhouse (Part 1)
Scaling a Home Services Business Into a Multi-State Powerhouse (Part 1) Jesse Stoddard, Fractional CMO has helped home services business launch, grow, expand, and scale to dominate their territories since 2017. As one example, he took the helm as Chief Marketing Officer of an attic and crawl space remediation company and grew them from $14 […]
5 Steps to Renegade Marketing
There’s no doubt about it — marketing can be overwhelming today. It’s hard to navigate through all the options and sometimes it feels like you have to do everything at once to be successful (obviously, that is not the case.) Therefore, if you are feeling overwhelmed by marketing, don’t fret! There are clear steps that […]
Is Your Small Business Getting Enough Attention? The Big Mistakes New Businesses Make In Digital Marketing
Jesse Stoddard—Fractional CMO If you are one of the many executed but frustrated entrepreneurs out there today, I can relate. I have been in your current spot before, struggling to get a new local or small business off the ground. The solution was the right kind of branding, marketing, and advertising, and it made all […]
How To Find and Recruit the RIGHT Kind of Marketing Help For Your Growth Business
Tired of a revolving door of marketing assistants? Tired of lackluster results from your digital agencies, advertising salespeople, and vendors? Want help, but frustrated with the recruiting process? Looking to hire a marketing director, a manager, or a leader, but afraid of the price tag and the risk of making the wrong decision? Whether you […]
How Home Services Contractors Can Get Quality Leads Consistently from the Internet
Are you a home services professional or local contractor? If so, then you’re probably wondering if there’s an easier way to generate quality leads from the internet. Well, I have great news for you: there’s still tons of traffic out there for you to capture online, and it doesn’t have to cost you an arm […]
5 Tips for Launching a New Website and Avoiding Common Mistakes
Launching a new website is scary. You’ve probably worked hard to create useful, compelling and original content, but how do you get customers to see it? This article will walk you through 5 tips for launching a new business website and avoiding common mistakes that I’ve made along the way. 1.) Set Up Google Analytics […]
How to Conquer Digital Marketing and Grow Your Business
Digital marketing is an essential part of every business in today’s world. As a small or local business, conquering digital marketing should be your priority if you plan on being successful. The reality is, the majority of consumers will rely on the information that is provided online about a product or service before they make […]
How to Profit During Questionable Times
An Important message from your old pal, and the CEO of Stoddard Agency, Jesse Stoddard, here about keeping cool, aware and able to maintain your financial and business goals during questionable times. Note that I said profit DURING this Corona thing …and not FROM it. Learn to adapt obstacles into innovations. We won’t be talking […]
The 80/20 Principle for Small Business Digital Marketing
If you are a small business just starting out, or if you’ve been at it a while and seeing diminishing returns, following the 80/20 Principle for your digital marketing will increase the likelihood of getting the results that you hope for, and it might even surprise you. Hey everybody, it’s Jesse Stoddard here with the […]