CASE STUDY
Attic & Crawl Space Insulation Contractor Marketing Case Study
- Google Ads
- Digital Marketing
- Website Design
- Facebook Advertising
Clean Crawls is the #1 attic and crawl space remediation, and restoration contractor in Western Washington. The extraordinary remediation contractor and pest control company inspects, cleans, and restores attic and crawl spaces.
Customers refer to them as “an army of surgeons” due to their meticulous nature and outstanding work performance.
While Clean Crawls is a successful company, they felt stuck in their industry. They knew they could be doing more to drive revenue, but they weren’t sure how.
They were looking for someone that could help them increase revenue with customer growth. Their biggest pain point was having to manually manage the entire marketing and advertising process—from campaign set-up to campaign measurement—and there were just too many moving pieces for a company that specialized in crawl spaces but not marketing. They needed a way to streamline the whole process and streamline it quickly. They were asking for it to be done in a year!
In 2017, they hired Jesse Stoddard as their Chief Marketing Officer to develop a strategic marketing plan to improve the systems and processes of their marketing department.
As CMO, Jesse Stoddard developed a comprehensive business and marketing plan, built the marketing team, implemented strategies, and helped hire and coordinate with the sales team.
- Created 60-page marketing plan
- Created comprehensive budget
- Optimized entire system from the ground floor
- Found, recruited and hired sales manager
- Coordinated with outside marketing agencies
- Coordinated advertising and media purchasing
- Produced radio and television commercials
- Wrote direct mail campaigns
- Wrote content for website
- Created new logo
- Rebranded the company to give it a new top image and stay #1 in the PNW
- Improved lead generation
- Wrote and published a book to make the owner an author (to enhance credibility, authority, and celebrity in this niche): “Why You Should Care About the Unseen Areas of Your Home”
- Used the most effective tracking system for weekly reporting on marketing KPIs through a scorecard which keeps track of the business’s performance. The CMO holds marketing campaign meetings for the staff. The KPI scorecard is necessary to maintain the team’s accountability and stay result focused.
- Managed vendor relationships and budget allocations, including in-person weekly meetings with the SEO agency.
- Helped expand in new cities and territories, coordinated with legal counsel to protect trademarks, and worked with a franchise consultant to present the opportunity for national expansion as a valid option for ownership.
Results:
In 2018, Clean Crawls revenue increased by 4 million dollars. In one year, the company’s revenue grew from 13.8 million to 17.8 million.
Marketing & Social Media Strategy for Attic & Crawl Space
- Website Design
- Graphic Design
- Social Media Management
- SEO
- Digital Marketing
Cross Platform Responsive
100% ROI in first year
What Our Clients Say
Testimonials
Jesse and his team are outstanding, they go above and beyond every time I reach out to them with an idea or task. They've helped me out beyond their scope of work and it has really helped my company grow. Last year during the down season I wasn't getting many jobs, with their help I get calls almost daily for quality projects. I will always recommend their services!
So thankful to Jesse and his team at The Stoddard Agency. They redesigned our website with updated SEO and are helping us with digital marketing. We are glad for help with our social media presence as well. If you are looking for a passionate, professional company to help meet your digital marketing goals - we highly recommend the Stoddard Agency.
The Stoddard Agency has done a great job of helping me expand my business online. They did a remarkable job on the website design. Jesse and the team are great to work with. I would describe them as caring, focused, precise, communicative, they are masters at digital marketing and advertising!
Thank you so much!!!
Jesse and his team are incredible. They do amazing work.
Jesse and his team are FANTASTIC!
Every time we've needed assistance with our website and even emails, him and his team were prompt and addressed my concerns right away. Stoddard Agency has always been flexible to our business needs and provided us great work arounds to ensure that our business could still run smoothly and communicate with our consumers
The Stoddard Agency has done a great job of helping me expand my business online. They have brought my business from having virtually no digital presence to building and expanding my SEO. I now receive regular clients through the continually growing presence in the digital world. They are truly an indispensable part of may company now.
The Stoddard Agency has done a great job of helping me expand my business online. They are excellent at website design, boosted my SEO, helped establish my social media presence, improved my reputation management, and are masters at digital marketing and advertising.
Working with Jesse on a personal level and hearing all the creativity he has to offer to my "work in progress" is so refreshing. Not only does he share all the ideas and possibilities to help grow my business, he truly listens to what you have to say and what you want to represent through your companies image. He is great at knowing what works and how fast things draw people in, yet willing to go at whatever speed you are ready for. He's ready and waiting to go full throttle, or one step at a time. Jesse and his team are professional, yet couldn't be at a more personal level. Truly a pleasure to work with and I look forward to many more years of my company in his companies care.
Jesse and his team have been a pleasure to work with. They are responsive and personable. Jesse seems to truly care about my business and ongoing success. They go above and beyond to keep me (a very picky difficult client 😅) happy. Jesse took a lot of time to meet in person and over multiple long zoom meetings to interview me and learn about my business in order to properly market it. It shows he cares and this was something that really stood out to me amounted the hundreds of marketing companies out there. If you’re looking for custom, personal marketing go to Jesse and his team! He also has one of the best writers and social media gals I have ever worked with. Masha is truly a genius. We Are so lucky to have them.
Stoddard Agency helped our e-commerce business for several months, developing landing pages, doing project management for our marketing needs, setting up YouTube and Microsoft ads, etc. They were great in helping us accomplish more than we were doing before we brought them on board.
The Stoddard Agency has done a great job of helping me expand my business online. They are excellent at website design, write excellent ad copy, and helped me to give excellent service to my clients.
I have worked closely with Jesse for over a year and have continuously been impressed with his professionalism, emphasis on communication, and skill-set. If your business needs a boost, or if you need help launching a new business, a call to Jesse at Stoddard Consulting would do you good!
Jesse runs the digital marketing campaign for one of my clients. He does such a good job that I've since referred him to 3 other clients.
We've had the privilege of working with Jesse and his team for the better part of a year now and he's shown us a rare enthusiasm matched only by his genius. Whether you're building your brand from scratch or developing your established identity, each encounter with this man will give you new insights into how you can broaden and deepen your appeal to your audience. Give him fifteen minutes and he can show you fresh ways to develop your strategy in ways you never imagined!
Jesse runs the digital marketing campaign for us as well as one of my husband's clients. He does such a good job that we've since referred him to 3 other clients.
They are great to work with and responsive to your needs. They built a really nice website for our team
