Stoddard Agency | Marketing Strategy & Fractional CMO

Digital Advertising

Google Ads and Facebook Ads Digital Advertising

A custom strategy, creative, design, and copy to drive traffic to optimized vertical-specific lead-generating landing pages and websites. This includes all PPC campaigns, Google Search, Display, YouTube Ads, Google Shopping, Search Campaigns, Smart Campaigns, Facebook PPC, Retargeting, and Instagram.

Why Does It Matter?

We believe paid digital advertising is a foundational element to any businesses marketing stack. It’s often the way customers and clients first discover your firm, and learn more about the kinds of products and services you specialize in. Television, radio, and billboards aren’t going away completely… but they’re now being supplemented by things like search, display, social, and online video advertising. SEO alone is never enough.

  • Stay top of mind with Advertising.
  • Become the go-to expert in your field through your brand voice.
  • Drive real-world results: more phone calls, more website visits.

Goal

A custom strategy, creative, design, and copy to drive traffic to landing pages and websites that are at a lower Cost-Per-Click than any of your existing campaigns.

What’s Included

You Get:

  • Instant visibility on Facebook and Google AdWords search network.
  • Target your audience, and pay for when they click.
  • Track your campaign’s performance with robust reports.
  • See real-world results, like more phone calls and website leads.
  • Retargeting on many platforms for virtual “omni-present” marketing (e.g. Display network, YouTube, Instagram, LinkedIn, etc.)