CASE STUDY
Excavating Contractor Marketing leads to hiring extra employees to meet client demand
- Google Ads
- Digital Marketing
- Website Design
- Facebook Advertising
In-Depth Excavation began when a solo Snohomish County contractor, Dillon Ashenbrenner, provided big-time excavation services (complete with excavation equipment) to homeowners. His vision was to expand into a full-service company with the capabilities to handle large-sized, higher-paid projects and hire employees. Dillon set himself out to be different from the rest of the crowd by being an excavator with excellent customer communication.
Dillon called Jesse, the Fractional Chief Marketing Officer at Stoddard Agency, to see if the business could expand through digital and social media.
The problem was In-Depth Excavation presented a small website with limited content and no SEO (Search Engine Optimization.), which Jesse’s team discovered with an SEO audit and website performance test. (SEO is necessary for the digital industry because it allows people to find specific businesses using search engines. The businesses found are those with SEO keywords and phrases throughout their websites. SEO is the function that knows what keywords and phrases people use most when searching for particular products and services.)
The website performance test results also concluded that the website was in dire need of speed improvements on both desktop and mobile, a user-centered redesign, architectural overhaul, updated and intuitive navigation structure, and SEO content strategy. Dillon had a Facebook and LinkedIn page for communication, but he seldom had time to post. He also needed a strategy for collecting and responding to online reviews.
Jesse organized a strategic plan for Excavation Services Marketing with the plan, build and launch expansion module.
Our all-in-one to eCommerce marketing approach with project management enabled:
The year brought In-Depth Excavation profound results regarding engagement with social media. Social media engagement means that the brand attracts and creates significant relationships with current and potential customers.
The number of website impressions is how many times customers view the website and social media postings.
Using software only available to digital agencies, we track and monitor the live, up-to-date website and social media activity.
February 2021 – February 2022
Over the time In-Depth Excavation has been a client, they have grown considerably, taking on many new larger projects, buying more equipment and hiring more help to take on the added work and turn higher revenues into valuable profits.
Within a year, In-Depth Excavation transformed from a one-man operation to a thriving business with multiple employees, business-to-business connections with top contractors, and managing bigger paid projects.
Pleased with Stoddard Agency’s excavation services marketing results, Dillon referred another excavator to us!
Stoddard agency was able to help In-Depth Excavation survive and thrive throughout the government shut-down. The word was quickly out that In-Depth Excavation stayed in business and work would continue by pivoting towards a solution that worked for the clients.
Blogs and videos were added that increased customer awareness, making offers and spreading goodwill including interesting content on the Stoddard Agency website, Facebook, YouTube and other reliable means of customer communication.
The Stoddard Agency is a full-service marketing strategy consulting firm and digital marketing agency. Hire Jesse Stoddard as the Fractional CMO of Your Growth Business Today.