In-Market Targeting
Google or Facebook Lookalike Audience Matching
What it is: Platforms like Facebook and Google have the ability to expand your targeting reach by creating “lookalike” audiences — audiences that “look like” a “seed” audience. For lookalike audiences to be effective, you must first give the platform a dataset that it can use to find MORE people who match the commonalities you […]
Jesse Stoddard
February 4, 2019
