What Are In-Market Targeting Leads and Why Are They the Best?
What we call In-Market Targeting Leads are real people who are "in the market" for what you have. They are actively looking for your products and services right now.
From a behavioral standpoint, we are tracking on a "people-based" level, as opposed to just advertising to keyword searches alone or tracking anonymous visitors to a website.
We provide InMarket behavioral data as well as Site Visitor traffic. Our software tracks approximately 225+ million people and analyzes 5+ billion pieces of behavioral data every day.
Many companies lack a system that identifies when their target consumers first enter the marketplace or when they begin to actively pursue a purchase. Companies try to market to the mass population instead of finding the needles in the haystack. We narrow this search and deliver you the needles.
Our technology combines Identity Resolution with behavioral tracking to produce targeting lists from guaranteed activity from real live human beings and not robots. Our data is portable to 11 channels including Facebook, Google Adwords, Instagram, YouTube, and more. We don't base InMarket Targeting lists on demographics. The data comes from real-time behaviors such as keyword searches, URL-level navigation, content consumption, and campaign response.
If you have ever heard of Click-Fraud, you know that advertising online can be scary, since many your responses can be bots or competitors clicking on ads, or any number of other reasons that you end up not getting actual prospects to fill out a form or make a phone call.
With our system, this is no longer a concern, because we aren't attracting the bots, we are only attracting real people that have the potential to become your client.
We can recognize and run ads to people on a people-based level—and we can run those ads on any device, on any marketing platform, online or offline.
In-Market means that these people are actively looking to buy, and we know from many, many data points and by studying common behaviors of people who have taken the same types of actions in the past. It is like reverse engineering the process. If we know someone called to buy a product or service, we can then retrace his or her steps digitally to find out what he or she did before taking action. When we do that with enough people (millions) with enough of the right kind of accurate data, we can determine commonalities and predict with high accuracy which is ready to buy next.
How do we know that they're actively pursuing? We're tracking people on a behavioral level, their navigation behavior, their keyword search behavior, and their campaign response behavior. We even can monitor their social media behavior, mobile behavior, and their content consumption and transactional behavior.
We work only with legitimate, legal, ethical, and quality first-party data. We can get this data by purchasing a license (legally and ethically), following all regulations and doing everything above-board from providers, just like the big companies do. Large companies have been doing this for years, and we can now bring this data down to the small business level.
Top 10 Reasons WHY InMarket Leads
- InMarket & InFunnel Leads: 100% of all Commerce/Sales comes from InMarket prospects
- People-Based Marketing: Not anonymous, more personal and it removes all ad fraud by removing any chance of wasting advertising dollars on bots; no more bot fraud
- Permanent: Ownership and control. Plus, no bots
- Portable to 11+ ad channels: Multi-channel, Multi-touch, and multi-device at FB, Google, Instagram, Youtube, Twitter, Pinterest, Email, Direct Mail and Outbound call... with more coming soon.
- 100% Sales Match Accountability: If you close sales offline, you cannot do this with anonymous targeting
- Not Paying on Usage: Pay well below wholesale versus retail, which also lowers first click 50-75%
- Real-Time Buying Behavior: This is a REAL profile and deserving of your ad spend versus using demographics only, and therefore a WASTE of ad spend
- Closed Loop Analysis: Since we measure our leads results we can constantly fine-tune, grade and improve our InMarket Leads
- Custom Conversion Profile: Custom behavioral profile of your buyers and how they respond to your conversion funnel and message
- Alert System: Know who is preparing to buy what you sell in Real-time... Before your competition... Including past customers
Behavioral Data + Machine Learning = The Future of Business
If you were to try to buy this data yourself, it would be astronomically expensive to you (as well as time-consuming and technical). We have a type of co-op arrangement that allows us to spread the cost and we pass this cost-savings on to you. Not only are we doing all the work, but you are spending less money than if you did it yourself!
It isn't just about the data, however, even though it gives us an incredible advantage over our competitors (and yours).
It is also about the ads themselves, the platforms, the landing pages, the ad copy, the headlines, the pictures, and so much more. Creating successful and compliant prospecting funnels for a business usually takes a tremendous amount of work and many agencies will only do a part of this work or will charge you an arm-and-a-leg for something they have to test out and use you as their guinea pig.
We have all of these things in place, we continually improve them, and we are split testing every single facet of the process to make sure it gets results. They are 100% compliant, and you'll never have to deal with any of this because we have you covered. From your point of view, this is automated and hands-off.
How does our machine learning algorithm perpetually get you better results?
With every single prediction of who's in the market, we're tracking the result of that if a prospect visits your website or fills out a form, our pixel fires. If you get a new customer, client, or patient, we compare that information as well. So there are three ways in which we're determining the success of our prediction, and that's the power of machine learning algorithms.
The algorithm tells us exactly who is in the market for what you have. We don't stop there; we track that person through the entire sales funnel from awareness, interest, research, looky-loo, opt-in, hand-raising, form-filling, phone-calling, all the way to sitting down with you and signing your agreement. We track that entire process.
Not everyone who clicks on your website fills out a form, and in the same way, not all people who fill out forms become customers, clients, or patients.
Every piece of feedback gives us more data so that our algorithm can recalibrate. We call this auto-optimization, which is a closed loop analysis, like a perpetual feedback loop that lets us know how our prediction is working. This process assures us that we're always getting quality targeting and that it is continually improving that targeting. There's no emotion; it's strictly empirical data.
The reason we do this is simple, you can't improve what you don't measure and what the pixel allows us to do—measure.
We get you more leads so that you can focus on what you are good at—your business.
It is also about the follow-up process with the leads. We create and split test marketing funnels that we continually improve which is a painstaking and challenging proposition. We are (legally and ethically, with permission), following up via email, text, and voicemail drops that are customized for your business to determine who the good leads genuinely are. Once we have a good one, we send it directly to you or your sales team.
We do the heavy lifting for you!
Are you ready to dominate your marketplace and be number one in your area?
If what I am describing here resonates with you and you would like more information or get a quote, we offer free strategy sessions. There is no charge for these, and we focus on helping you with a good strategy.
We will have a conversation and discover how we can best help you. It is a chance to see if we can work well together.
If for some reason we aren't a good fit, you can keep whatever good plan we give you and be on your way. There is no hard feelings and no obligations.
We want to help you grow your business and have an easier time doing it!
Founder and CEO
The Stoddard Agency