This process is a bit complicated, and most attorneys spend too much time learning the complexities of these systems, which becomes a bit overwhelming for attorneys who are not experts in this field (and I would argue, that none of them should be).
Having a marketing plan is essential. You can start with a simple outline which talks about your goals and objectives, budget and platforms you want to test, along with how you’re going to go about making that work for you. It’s not as hard as it sounds. You can start small, and you can write a little bit of it at a time, but I highly recommend that you get some help with it and you can devote your time to your cases at hand.
A study on weekend leads showed that they close 20% better than leads generated on a weekday. However, companies took 33% longer to follow up on the leads because nobody in their organization is managing leads on the weekend. In this scenario, an automated response system with a personal touch is needed to start engaging […]
A system that can actually figure out who’s going to buy from you before they even know they’re gonna buy.
What it is: Platforms like Facebook and Google have the ability to expand your targeting reach by creating “lookalike” audiences — audiences that “look like” a “seed” audience. For lookalike audiences to be effective, you must first give the platform a dataset that it can use to find MORE people who match the commonalities you […]
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