Jesse Stoddard

Marketing Strategies Blog

legal crm software
In-Market Targeting

How To Avoid Legal CRM Software Headaches

This process is a bit complicated, and most attorneys spend too much time learning the complexities of these systems, which becomes a bit overwhelming for attorneys who are not experts in this field (and I would argue, that none of them should be).

Law Firm Marketing Strategy

Why Attorneys Need A Marketing Plan

Having a marketing plan is essential. You can start with a simple outline which talks about your goals and objectives, budget and platforms you want to test, along with how you’re going to go about making that work for you. It’s not as hard as it sounds. You can start small, and you can write a little bit of it at a time, but I highly recommend that you get some help with it and you can devote your time to your cases at hand.

InFunnel attorney leads
In-Market Targeting

In-Funnel Leads

What it is: InFunnel Leads are prospects who are in your marketing funnel. They represent your quickest path to profits. And thanks to Identity Resolution, you know exactly who they are. What it does: Our technology is able to match back website visitors with the information in our consumer database. By doing this, we turn […]

In-Market Targeting

InMarket Targeting

What it is In-Market Targeting? A real-time, permanent, portable and proprietary list of the 3% of any market that is actively pursuing a purchase of what you sell, thus allowing you to only market to prospects who are ready to buy now — people who are aware that they have a problem and are seeking […]

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