When marketing your law firm, you must keep your social media platforms updated for Search Engine Optimization (SEO). Is it critical to have an active profile on every single social media site? No. However, consider the hard-hitters such as Facebook, Twitter, Instagram, and Linkedin your steps to the top of Google search results.
What You’ll Learn:
- the first steps to utilizing your social media platforms
- which social media platforms you should be focusing on the most
- the advantages each social media platform offers your business
The SEO Perspective of Social Media
Relevance is arguably the most crucial part of online marketing. When it comes to your social media platforms, you want to make sure that you are offering your clients information relevant, accessible, and cohesive.
Which Social Media Platforms Should I Be On?
There are many social media websites, and choosing which ones you should be on can be a guessing game. Though you can put your business on every social website that exists, it just isn’t necessary. Once you start all of these profiles, the likeliness of you keeping up with them is slim, leaving you with empty pages no one’s going to see. You should focus on the heavy hitters first.
The 80/20 Rule: Utilizing the Most Popular Social Media Websites
Facebook, Instagram, Linkedin, Twitter, and Foursquare are your five most influential social media websites. Having a presence on each of these websites is essential for boosting your SEO ranking. Properly utilizing these websites is also an excellent way to create engagement with potential clients, hear feedback from previous clients, and drive traffic to your site.
Facebook allows you to create a company page where you don’t necessarily have to have everyone on your personal page. Here, you can post content that is directly tailored to your business.
Instagram caters to the younger generation. What you post on Facebook can easily be linked to Instagram. Instagram is primarily photo and video content.
Twitter caters to a different demographic. It may not be your favorite, but there are eyes on Twitter, and marketing to this demographic is just as important as any other.
LinkedIn is making some changes, and there are many ways for you to utilize these changes. For example, LinkedIn has a new “Featured” section on every individual’s profile. This allows you to highlight posts you think are particularly relevant and share them at the top of your profile. Featuring blog posts from your website in the featured spot of your LinkedIn profile is a great way to get people to visit your website.
Another thing you should make sure to utilize on LinkedIn is a company page. Many of us have our personal, professional LinkedIn pages. However, creating a company page allows you to create direct links to your business. Instead of just stating where you work, you can add a clickable link that directly ties you (and even your employees) to your LinkedIn business page.
The social aspect of FourSquare is lacking, but it is important for your SEO ranking to keep your FourSquare profile up to date.
Having a blog that is updated frequently has many benefits. It creates a new, click-worthy link to your website, and it allows you to share your knowledge with others. A thoughtful blog shows people that you are an authority in your department, and can be trusted.
The Perks of a Social Media Management Tool
Social media management tools can be significant assets to your business because they allow you to plan. You will be able to plan your posts, have content post itself, manage themes, and make sure your socials are cohesive. Though management tools aren’t a necessity, they can be beneficial. Many use Hootsuite, but research around, and see what you like best. We offer one that our clients love.
Other Social Websites You Can Try
About.me, Blogger, Buffer, Google+ Profile (Currents app or GMB), Gravatar, Facebook Profile, FacebookBusiness Page, Instagram, LinkedIn Profile, LinkedIn Company Page, Pinterest, Twitter, YouTube, Bit.ly, BuzzFeed, Crunchbase, Dailymotion, Delicious, Digg, Diigo, Disqus, Flickr, Issuu, Livejournal, Medium, MySpace, Newsblur, Pen, Quora, Reddit, Sites.Google, Slideshare, Soup, Strikingly, Storify, StumbleUpon, Tumblr, WordPress, Weebly, Vimeo
Each social media platform comes with its own sets of challenges and advantages. Regardless of which social media platforms you decide to use, it is always important to make sure you are regularly posting good-quality content that can be easily traced back to your business.