How to Set The Right Google My Business Categories For Your Law Firm

How To Set the Right GMB Categories Law Firms

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Hey Guys, Jesse Stoddard here, from Stoddard Agency.  Here I am going to tell you how to set the right Google My Business locations for your law firm. See my video on Facebook, YouTube, Instagram if you want more details about what I’m talking about, and so you can see for yourself how easy it is to set the right GMB categories. 

  1. Go to business.google.com.
  2. Go to info.
  3. Look for names and categories.
  4. Click the pencil icon.
How to set the right Google My Business Categories for your law firm
Setting the right categories for your Law Firm’s Google My Business

Categories

  • There are 10 Categories.
  • The primary category is the most important.

If you are a personal injury attorney and you practice social security disability and criminal law or some other things, and you’re a growing firm with 19,000 other things that you are wanting to offer with your other eight attorneys, this might be a little tricky. You have to pick the category that you want Google my business location page to be focused on.

  • Pick the one category that you want Google my business to be focused on.

If you have a large enough company with multiple locations and the different locations focus on different things, that might be something to consider.

If the attorneys at a particular location have a stronger specialty over another, but basically your brand has one, there is a list to put on your website. Every category of law has a different set of these to use. 

  • Generic categories are good for all lawyers.
  • More specific categories are available.
  • Use the most specific general category for your law firm. Ex. Personal Injury attorney is your primary category.
  • Use the other slots to add the generic categories.

Example:

Primary

  • Personal Injury

Additional Categories

  1. Lawyer
  2. Law Firm
  3. Legal Services
  4. Trial Attorney
  5. Civil Law Attorney
  6. General Practice
  • A higher likelihood of using all ten may produce results if you actually do practice all ten areas.
  • Do not put anything that’s not true because then you’re misleading people and you actually could risk losing your account or being suspended.
How to Set The Right Google My Business Categories for Your Law Firm

Services

Take just a few minutes to fill these out or add more categories. You will add more data for Google to be able to find them, and for people to be able to see all of what you provide. 

Google My Business Categories for Law Firms

These are suggestions. Please pick them carefully and use as many as are appropriate and it should go without saying to always tell the truth.

Administrative Law 

  • Administrative Attorney (Primary)
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Bankruptcy Law

  • Bankruptcy Attorney (Primary)
  • Bankruptcy Service
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Business Law

  • General Practice Attorney (Primary)
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Criminal Defense Law

  • Criminal Justice Attorney (Primary)
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • General Practice Attorney

Elder Law

  • Elder Law Attorney (Primary)
  • Estate Planning Attorney
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Employment Law

  • Employment Attorney (Primary)
  • Labor Relations Attorney
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Estate Planning Law

  • Estate Planning Attorney (Primary)
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Family Law

  • Family Law Attorney (Primary)
  • Divorce Lawyer
  • Divorce Service
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Immigration Law

  • Immigration Attorney (Primary)
  • Immigration & Naturalization Service
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Insurance Law

  • Insurance Attorney (Primary)
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Intellectual Property Law 

  • Law Firm (Primary)
  • Patent Attorney
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Patent Law

  • Patent Attorney (Primary)
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Personal Injury Law

  • Personal Injury Attorney (Primary)
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Probate Law

  • Law Firm (Primary)
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Real Estate Law

  • Real Estate Attorney (Primary)
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Social Security (SSI) Law

  • Social Security Attorney (Primary)
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Tax Law

  • Tax Attorney (Primary)
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

Worker’s Compensation Law

  • Law Firm (Primary)
  • Lawyer
  • Legal Services
  • Trial Attorney
  • Civil Law Attorney
  • General Practice Attorney

General Categories

  • Civil Law Attorney
  • General Practice Attorney
  • Law Firm
  • Lawyer
  • Legal Services
  • Trial Attorney
  • General

Specialties

  • Administrative Attorney
  • Bankruptcy Service
  • Criminal Justice Attorney
  • Divorce Lawyer
  • Divorce Service
  • Elder Law Attorney
  • Employment Attorney
  • Estate Planning Attorney
  • Family Law Attorney
  • Immigration & Naturalization Service
  • Immigration Attorney
  • Insurance Attorney
  • Labor Relations Attorney
  • Patent Attorney
  • Personal Injury Attorney
  • Real Estate Attorney
  • Social Security Attorney
  • Tax Attorney

If you need any assistance, please contact me at https://stoddardagency.com/

Did you know that 93% of consumers’ buying decisions are influenced by social media? Most law firms recognize that being active on social is not only essential for staying in touch with clients and potential referrals, but also for growing revenue.

Managing your social networks, however, is a lot of work. It takes time, resources, and social media expertise that most attorneys don’t have.


With Stoddard Agency and our use of Social Marketing solutions, you’ll gain the social exposure your law firm needs, improve client engagement, and increase web traffic—all at the same time while barely lifting a finger. Call us for your successful media exposure at (206) 880-0913

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