Marketing Strategies Blog

Law Firm Marketing Strategy

The 5 M’s for Law Firm Marketing Strategies

The 5 M’s Marketing Machine Method will give your law firm the marketing strategies that provide results without you losing your integrity.

legal crm software
In-Market Targeting

How To Avoid Legal CRM Software Headaches

This process is a bit complicated, and most attorneys spend too much time learning the complexities of these systems, which becomes a bit overwhelming for attorneys who are not experts in this field (and I would argue, that none of them should be).

Law Firm Marketing Strategy

Why Attorneys Need A Marketing Plan

Having a marketing plan is essential. You can start with a simple outline which talks about your goals and objectives, budget and platforms you want to test, along with how you’re going to go about making that work for you. It’s not as hard as it sounds. You can start small, and you can write a little bit of it at a time, but I highly recommend that you get some help with it and you can devote your time to your cases at hand.

Google and Facebook lookalike audiencesGoogle and Facebook lookalike audiences
In-Market Targeting

Google or Facebook Lookalike Audience Matching

What it is:  Platforms like Facebook and Google have the ability to expand your targeting reach by creating “lookalike” audiences — audiences that “look like” a “seed” audience. For lookalike audiences to be effective, you must first give the platform a dataset that it can use to find MORE people who match the commonalities you […]

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